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The web site homeloans.injupiter.com had the following in the site, "Find Home Loans in jupiter! As jupiters most committed mortgage loan lender, we are dedicated to offering the best interest rates available, along with superior service to ensure that the loan process is efficient and hassle free for our customers." We saw that the webpage stated " Contact one of our home mortgage loan consultants to learn more information about the following home loan products we offer." It also said " Home Purchases in jupiter, florida and surrounding areas. We take pride in calling ourselves Mortgage Speci." The header had Home as the highest ranking optimized keyword. This keyword is followed by Mortgage, Loans, and jupiter which isn't as urgent as Home. The other words homeloans.injupiter.com used was florida. Home Mortgage Loans is included but could not be understood by web engines.