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The web site homeinsurance.injupiter.com had the following in the site, "Find Home Owners Insurance in jupiter." We saw that the webpage stated " We are an independent insurance agency serving homeowners in jupiter, florida and surrounding area." It also said " We offer high quality, competitively priced insurance products and coverages to qualified customers. We represent a wide array of ethical, financially sound carriers and provide them with loyal representation. We are located in jupiter and capable of providing service throughout the state of florida. Independent insurance agency serving homeowners in jupiter, florida ." The header had Home as the highest ranking optimized keyword. This keyword is followed by Owners, Insurance, and jupiter which isn't as urgent as Home. The other words homeinsurance.injupiter.com used was florida. best is included but could not be understood by web engines.